KOL campaign is an excellent marketing strategy and a sure way to attract more eyeballs and exposure. ‘KOL’ stands for key opinion leader which is similar to 'influencer', the term used in social media jargon in the West.
KOLs are a great way to promote your products and services in China because their social media accounts often have a big engaging following, ranging from 10,000 to 1 million or more followers. It’s an effective way to spread the word to the masses about your business. There are many types of KOLs that are suited for different niches, such as cosmetics, gaming, travel, gadgets and many more.
Our REDSTAR team can advise on how to make your KOL campaigns cost-effective and ensure that it's a valuable investment for your company.
Get in touch with us and we will help you find the right kind of KOL that will meet your business needs within the right budget.